Sales is hustling!…

So why do I need a sales process??

As a Founder of a start-up you are supposed to “hustle” for new clients, and “hack systems” in your favour. You should be agile, test-driven, and “fail fast”. You should have bulletproof confidence in your product, yet be humble enough to accept advice and pivot when needed.

When everything you are taught about how to be a good start-up founder is focused on trends, rapid changes, and how to use uncertainty to your advantage, what role does process have to play? If you have a hustling, entrepreneurial mindset then, like me, you may…