OKR’s: an essential tool for start-ups

Kim Nilsson
7 min readFeb 20, 2023

For some who have encountered OKR’s (Objectives and Key Results), the acronym could just as well have stood for “Our Kabbalistic Reasoning”. According to the Collins Dictionary, something that is ‘kabbalistic’ is something that is a “secret or occult doctrine”, and poorly done OKR’s can certainly seem incomprehensible and disconnected from the day-to-day work in a start-up. That said, OKR’s can also be an incredibly useful or, in my opinion, essential tool to guide work and ensure minimum time waste in the rapidly changing environment of a start-up. Here I share my key learnings on how to…

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Kim Nilsson

Ex-astronomer turned serial entrepreneur. Founder, Mentor, Thought Leader in AI and start-ups. Writing about the the things I care about. Host of @FoundersYarn