From founder sales, to sales team.

What could possibly go wrong??

The light bulb moment happened for me in a small meeting room in our office. For years we had worked hard on growing our sales with new products, exciting marketing campaigns, and both junior and experienced hires. This morning, the sales team met in our little meeting room. After asking them about progress, four pairs of big eyes were trained on me and one blurted out “we have no idea what we are doing”. That’s when I knew something had to change. Dramatically, and immediately.