Member-only story
From AI to ROI
From a guest post at the Corndel Data Analytics blog.
A few weeks ago I was asked by Corndel, where I am a member of the data advisory board, to take part in a panel debate on the topic of “From AI to ROI”. I loved the title, and the sentiment. For too long we have been talking about AI, now let’s talk about how to get a return on those AI investments.
I started my first data science business in 2013. At this time, AI was barely on the map and ‘data science’ was cutting edge stuff. Then, around five years ago, suddenly AI was all the rage. Everything that was cool was AI, and as a business exec, if you were not talking about your AI projects you were a dinosaur. Conferences popped up everywhere discussing everything from how AI was going to change humanity to how it would impact their businesses (positively). As the owner and proprietor of a data business, we saw the boom coming and were gleeful that the market had finally woken up to the value of using data better.
Fast forward five years, have we seen this revolution happen? Have we seen hugely positive impacts on data from AI? Nope. We have not seen negative impact either, I hasten to add, but there has been very little ROI on that AI hype. Why is that?
I think there is a mix of reasons why companies have not yet truly taken advantage of their data assets. To start, all those execs jet…
