5 things I learned doing sales for my first start-up

Kim Nilsson
6 min readJan 3, 2022

(and why I am now building a sales tool)

I hated sales. As an ex-academic, my idea of a sales person was your stereotypical “used car salesman” who would try to sell you something you didn’t want. So when I started my first business almost nine years ago, and there was no one else to do the selling, I panicked. I would break into sweats just thinking of calling a potential client, and would have to psych myself up to it each time. That is, until I had the luck to meet a sales coach who took me under his wing and…

--

--

Kim Nilsson

Ex-astronomer turned serial entrepreneur. Founder, Mentor, Thought Leader in AI and start-ups. Writing about the the things I care about. Host of @FoundersYarn