5 things I learned doing sales for my first start-up

(and why I am now building a sales tool)

I hated sales. As an ex-academic, my idea of a sales person was your stereotypical “used car salesman” who would try to sell you something you didn’t want. So when I started my first business almost nine years ago, and there was no one else to do the selling, I panicked. I would break into sweats just thinking of calling a potential client, and would have to psych myself up to it each time. That is, until I had the luck to meet a sales coach who took me under his wing and…